This is usually a statement made by business people who have been trading for a while, usually before the Internet took off, and "are doing fine as we are thank you very much!" or they really do not understand what the Internet is all about.
This statement will hold water if:
• You have no competition.
• You are not likely to have any competition.
• Your existing customers will only use you and no one else.
• Provide a product or service that will never be influenced by politics, economics, geography, life style changes, technology, demographics and so on.
The variables that affect a business are infinite, this being the reason why flexibility is a major part of business success and a website goes a long way to providing more flexibility and immediate response to changing influences on your business.
While the business "Internet phobes" are turning their back to the Internet, their competition are turning to it and reaping the rewards of having a competitive advantage. Business web site owners will be responding to change in minutes like different pricing, availability and so on. The "Internet phobes" will be recalling catalogues, changing advertising and so on.
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