One Company I have spoken to supplies specialist light bulbs such as theatre and run way lighting to over 10,000 organisations.
Around 2001 the government announced a push towards e-government. Everything from VAT to land registry was reviewed to see what could be transferred from paper to electronic medium. This eventually filtered through to local authorities, some of which then informed their suppliers that by October 2005 they would not conduct business with organisations that would not invoice electronically, scanning a paper invoice and emailing it to them was satisfactory. Unless the light bulb supplier conforms, they face the loss of 7500 clients, 75% of their client base. This demonstrates how politics can change your business almost over night.
So you are convinced that an Internet presence communicating with a potential 850 million people Worldwide as of 2005 is worthwhile and you want to know how to make your website a success.
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