Items and techniques discouraged by MSN Search- The following items and techniques are not appropriate uses of the index. Use of these items and techniques may affect how your site is ranked within MSN Search and may result in the removal of your site from the MSN Search index.
- Loading pages with irrelevant words in an attempt to increase a page's keyword density. This includes stuffing ALT tags that users are unlikely to view.
- Using hidden text or links. You should use only text and links that are visible to users.
- Using techniques to artificially increase the number of links to your page, such as link farms.
About site ranking
MSN Search site ranking is completely automated. The MSN Search ranking algorithm analyzes factors such as page contents, the number and quality of sites that link to your pages, and the relevance of your site’s content to keywords. The algorithm is complex and never human-mediated. You cannot pay to boost your site’s relevance ranking; however, we do offer advertising options for site owners.
Each time the index is updated, you may notice a shift in your site’s ranking. As new sites are added and some sites become obsolete, previous relevance rankings are revised.
Although you cannot directly change your site’s ranking, you can optimize its design and technical implementation to enable appropriate ranking by most search engines.
About your site description
As the MSN Search web crawler MSNBot crawls your site, it analyzes the content on indexed pages and generates keywords to associate with each page. Then MSNBot extracts page content that is highly relevant to the keywords (often sentence segments that contain keywords or information in the description) meta tag to construct the site description displayed in search results. The page title and URL are also extracted and displayed in search results.
Updating your site description
Site descriptions are extracted from the content of your page each time MSNBot crawls your site and indexes its pages. If you change the contents of a page, you may see a change in the description the next time our index is updated.
Since the descriptions are extracted from your indexed web pages, the best way to affect your site description is to ensure that your web pages effectively deliver the information you want to see in search results.
Excellent content design and effective use of terms that target your message are the best ways to affect the site description that MSNBot extracts from your site. Effective strategies include:
Placing descriptive content near the top of each page.
Making sure each page has a clear topic and purpose.
Add a site description into the description meta tag
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